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DTSTART;TZID=America/New_York:20260416T113000
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UID:10004616-1776339000-1776344400@frla.devlara.com
SUMMARY:Central Florida - From Google to Generative: The New Era of Customer Discovery
DESCRIPTION:Join the FRLA Central Florida Chapter on April 16th for an informative session on utilizing AI within your hospitality business! \nStep into the next era of customer discovery with a high-impact seminar built for Central Florida’s hospitality leaders. This session breaks down how search is shifting from “let me Google that” to AI-generated answers\, and what that means for your business visibility\, bookings\, and brand authority. You will leave with practical strategies you can use now\, not theory. \nWhat we will cover: \n\nFrom Google to Generative: Why traditional search is fading and how AI now controls what customers see and choose\nHow AI Sees Florida Hospitality: What generative engines understand (and misunderstand) about your business and how to influence it\nHow to Win at GEO (Generative Engine Optimization): Clear steps to position your brand as the answer\, not just an option\nReal Case Studies with Results: Travel Guide Challenge: Competing for AI visibility in destination content Battle of the Bios: How small wording changes impact AI trust and selection. Hidden Gems Project: How lesser-known venues can outperform big brands in generative results.\n\n  \nEvent Details:  \nThursday\, April 16\, 2026\n11:30 – 12:00 Registration & Networking\n12:00 – 1:00 Lunch & Presentation\nOrlando World Center Marriott\n8701 World Center Dr\, Orlando\, FL 32821 \nRegister Now! \nRegistration deadline: April 12\, 2026 \n 
URL:https://frla.devlara.com/event/central-florida-from-google-to-generative/
LOCATION:Orlando World Center Marriott\, 8701 World Center Dr\, Orlando\, FL\, United States
CATEGORIES:Central FL
ATTACH;FMTTYPE=image/png:https://frla.devlara.com/wp-content/uploads/2026/03/Web-CF-Google-to-Generative-event-.png
ORGANIZER;CN="Mel Coffey":MAILTO:mel@frla.devlara.com
GEO:28.3609503;-81.5099458
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Orlando World Center Marriott 8701 World Center Dr Orlando FL United States;X-APPLE-RADIUS=500;X-TITLE=8701 World Center Dr:geo:-81.5099458,28.3609503
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DTSTART;TZID=America/New_York:20260213T073000
DTEND;TZID=America/New_York:20260213T153000
DTSTAMP:20260420T101835
CREATED:20251216T171544Z
LAST-MODIFIED:20260119T212549Z
UID:10004593-1770967800-1770996600@frla.devlara.com
SUMMARY:Central Florida - Golf Tournament
DESCRIPTION:Join us on the fairways at El Campeón\, one of Florida’s most challenging and historic golf courses. Known for rolling fairways\, dramatic elevation changes\, and beautiful lakeside views\, this course delivers a round that tests skills while rewarding you with standout scenery. El Campeón blends classic design with Florida tradition to create an unforgettable golf experience. Register today! \n  \nEvent Pricing Details: \nSingle Player: $350 \nHole Sponsor: $600 \nFoursome: $1\,400 \nBreakfast Sponsor: $2\,000 \nGolf Cart Sponsor: $3\,500 \nNaming Sponsor: $5\,000 \nREGISTER NOW
URL:https://frla.devlara.com/event/138968/
LOCATION:Mission Resort El Campeon\, 10400 County Road 48\, Howey-in-the-Hills\, 34737\, United States
CATEGORIES:Central FL
ATTACH;FMTTYPE=image/png:https://frla.devlara.com/wp-content/uploads/2025/12/Web-CF-Annual-Golf-Tournament-.png
ORGANIZER;CN="Mel Coffey":MAILTO:mel@frla.devlara.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251117T173000
DTEND;TZID=America/New_York:20251117T193000
DTSTAMP:20260420T101835
CREATED:20250918T192021Z
LAST-MODIFIED:20250918T192021Z
UID:10004565-1763400600-1763407800@frla.devlara.com
SUMMARY:Central Florida Chapter - Holiday Reception
DESCRIPTION:Kick off the holiday season with FRLA Central Florida’s Holiday Reception\, a special evening to honor the recipient of the prestigious President’s Award\, celebrate the year’s accomplishments\, and raise funds for the Central Florida Education Foundation. Join industry peers for an evening of connection\, recognition\, and giving back as we welcome the season together. \nEvent Details:  \nMonday\, November 17\, 2025\n5:30 – 7:30 PM\nCharley’s Steak House\n8255 International Drive\, Orlando \nTickets: \n$125 \n  \nRegister Now! \n 
URL:https://frla.devlara.com/event/central-florida-chapter-holiday-reception/
LOCATION:Charley’s Steak House\, 8255 International Drive\, Orlando\, 32819\, United States
CATEGORIES:Central FL
ATTACH;FMTTYPE=image/png:https://frla.devlara.com/wp-content/uploads/2025/09/Web-CF-Holiday-Reception-2025-1-1.png
ORGANIZER;CN="Mel Coffey":MAILTO:mel@frla.devlara.com
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DTSTART;TZID=America/New_York:20250611T100000
DTEND;TZID=America/New_York:20250611T110000
DTSTAMP:20260420T101835
CREATED:20250502T161728Z
LAST-MODIFIED:20250529T145842Z
UID:10004531-1749636000-1749639600@frla.devlara.com
SUMMARY:Central FL/Northeast/Broward Chapter - Webinar: Boost Your Hospitality Profits: Insider Strategies Revealed
DESCRIPTION:Boost Your Hospitality Profits: Insider Strategies Revealed\nJoin the FRLA Central Florida\, Northeast\, and Broward Chapters for this Webinar! \nWednesday\, June 11\, 2025\n10:00 – 11:00 AM ET\n➡️Register via Zoom⬅️\n  \nIn today’s fast-paced hospitality landscape\, making more intelligent and more timely financial decisions with the right tools at the right time can make all the difference. \nJoin the FRLA Central Florida\, Northeast\, and Broward Chapters for this exclusive digital session led by Chris Pumo\, founder of Skyline Analytics\, where he’ll share how FP&A is transforming hospitality operations—from real-time financial dashboards to predictive labor scheduling and cost control strategies. \nKey Takeaways:\n\nMaximize profitability through strategic pricing & COGS analysis.\nOptimize labor & reduce overtime with predictive planning.\nApply FP&A for line-by-line margin improvement.\nBuild best-in-class forecasts & month-end packages that drive smarter growth.\nUse AI-enhanced dashboards for real-time financial clarity.\n\n\n\n\n\n  \nRegister Now
URL:https://frla.devlara.com/event/central-fl-northeast-chapter-webinar-boost-your-hospitality-profits-insider-strategies-revealed/
LOCATION:FL
CATEGORIES:Broward,Central FL,Northeast
ATTACH;FMTTYPE=image/png:https://frla.devlara.com/wp-content/uploads/2025/05/Web-NECF-June-2025-Webinar.png
ORGANIZER;CN="Mel Coffey":MAILTO:mel@frla.devlara.com
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